This new dance craze was created and introduced in the United States by Minon Mondejar
in 1949. It has become increasingly more popular and is now threatening the supremacy of
such Latin American dance favorites as the mambo and rhumba. Tempo-wise the Cha Cha Cha is
diversified, savory and inviting in its varied forms . . . Bolero Cha Cha Cha, Mambo Cha
Cha Cha, Danzon Cha Cha Cha and, perhaps even a Samba Cha Cha Cha. The influence of Latin
music upon our American scene has been manifested by the introduction of the Jazz Cha Cha
Cha. Two excellent examples are Don Swan's treatment of the Rock and Roll Cha Cha Cha
and the Dixieland Cha Cha Cha. To date, the Cha Cha Cha has been presented in
varied forms of instrumentation. Modern Cha Cha Cha exponents such as Tito Puente, Enrique
Jorrin, Pablo Beltran Ruiz and Noro Morales have used a multitude of instrumental
combinations. However, good interpretation overshadows all else . . . brass, strings or
reeds are used both melodically and in rhythm patterns against a solid Latin rhythm
section with voices in unison predominating throughout.
"Chico" Lionel Sesmo is one of America's fast rising young disc jockeys. His
programs of Latin American music on Radio Station KOWL, Santa Monica have some of the
highest listener ratings in the Southern California area. His popularity has spread to
Mexico City where he is now heard regularly through the medium of taped shows. Sesma is a
musician in his own right, having fronted many fine Latin bands.
Don Swan's name has been synonymous with Latin American music for many years. His arrangements have sparked the popularity of such luminaries as Xavier Cugat, Desi Arnaz and Perez Prado.
Don Swan's toe-tickling products for the Cugat Orchestra of the pre-war years were largely responsible for the group's success in making the United States "Latin conscious" during that period. In 1940, Don's arrangement of "Tico-Tico" for Xavier Cugat gave Cugat one of his all-time best record sellers.Don Swan's talents are not restricted to arranging as evidenced by his song-writing fame. "Dream A Little Dream Of Me," which he wrote in the early thirties, has the rare distinction of being on the Hit Parade at three widely spaced intervals of time.
At present, Don Swan and his Orchestra are touring the Southwest performing in leading night clubs and making numerous television appearances.